There are crazy people in this city and many of them reside in the booze industry. Heroes Brewery is just another living example of wild imagination and playfulness combined with craftsmanship.

The Unintentional Bestseller

Beer is a universal language; still, sometimes it captures local elements that give you a chuckle. For Heroes, it’s the back story of the award-winning Si L Dan IPA. On a regular day, a newbie ignorantly mixed various kinds of hops together when she was asked to repackage them, thinking all hops were the same. Rather than dismissing them, it led to the unexpected foundation of Si L Dan IPA. While the name of "Si L Dan" has a literal meaning of "what-fxxking-ever" in Cantonese, and also figuratively shows the origin of this bestseller. 

The Spirit of Heroes in Every Bottle

More to add, the unique name of the label stems from the fact that each beer is represented by a distinct hero. However, these heroes are not the stereotypical superhuman characters, always sporting a six-pack and blending in with us mere mortals. Instead, each heroic character is inspired by an ordinary person from various walks of life, be it a musician or a chef. The Heroes's brewer and illustrator initiate the creative process with an in-depth conversation with the person in focus. By comprehending their background, nature of work, palate preferences, and more, they custom craft a flavor that both embodies and epitomizes them.

Behind the Brews

Heroes Brewery's headquarters has become a hub of local culture with popular open mic nights and engaging open house events. 

Open mic nights provide an invaluable platform for local artists, infusing the atmosphere with an eclectic mix of creativity, passion, and craft beer appreciation. Poets, comedians, and artists of all types are welcome to step up to the microphone and share their talents. Mark the calendars for this extraordinary event take center stage not just once, but twice a month.

Brewery tours, guided tastings, and brewing workshops are just a few of the attractions visitors can enjoy during the open house event. Open house days show Heroes' transparency and dedication to consumer education. Attendees can interact with the brewers, ask questions, and gain a deeper understanding of what goes into every bottle of their favorite Heroes beer.

The Heroes' Philosophy

Despite being relatively new to the Hong Kong craft beer landscape, Heroes brings an audacious and ambitious presence, living up to its namesake. One might say they hold a form of superpower - faith. Faith in the strength of people, in the pursuit of excellence, and in the shared pride of labeling themselves as distinctly "made in Hong Kong". 

Go to their official webpage to get a can of locally produced craft beer and for signing up for their activities!